Jerome Payne in the article Integrated management had many interesting points about how moving or expanding your company to another location outside your home country needs to have some points addressed. One of the major issue that needs to addressed is how your company and the products that you will enter in that market will be affected by the culture. For instances, you do not want to open an American brand company in the middle east and think that it will be a success. What kind of culture of society does this country have? Jerome also stated due to the culture of the of the new location the manager may need to alter their way of managing their employees. For instances, if you have a new location in Egypt and you have a female manager trying to train her new employees well they might not have the same respect for her due to their culture where women do not have the same rights as men.
Jerome main points have strong meaning for all companies trying to expand or grow to complete in a global market. I would have to agree with most of his points. Jerome makes some very interesting points that i didn't even fathom. But I think that it shouldn't matter what a person color, sex, etc is if they can do the job right then what is the issue. I can see that it can be an issue for a company trying to get that advantage on its competition.
Payne, J. (2007). Integrated Management. Financial Management, 42-47.
NG
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